Objective:

When I first started Exploradium*, now an independent design studio, it was initially solely a clothing brand. Inspired by my favourites such as Marcus Dixon, Jason Dill, Lev Tanju & Blondey McCoy, I made skate style tees. The goal of social content was to drive conversions on the site.

I still design merchandise as a secondary business merchadise, but have pivoted heavily into marketing consultation and art direction.

My Role & Execution:

I created all shirt graphics, mockups, and created hard-scheduled and intensive marketing campaigns prior to collection releases on Instagram, utilising stories, carouselsand reels. I also made sponsored posts on Facebook/Meta, targeting parents of children and teenagers into skating, surfing and BMX prior to Christmas, using Christmas and EOFY dates as key sales catalysts.

Outcomes:

• >20 apparel graphic designs created across 4 major releases.

• >450 conversions through social media AND paid Facebook/Meta ads.

• One Tree Planted with every shirt purchases.

• >10 Facebook Paid Advertisements Created